About me
My name is Vimal Bharadwaj. I am a marketer based in Hyderabad, India with over 5 years of experience in B2B SaaS marketing.
I started my career doing a few gigs in sales, digital marketing, and product management across real estate, ed-tech, and SaaS.
Some of the prominent companies I worked for are 99acres.com, Next Education, accelQ (via an agency), Automate.io (acquired by Notion in 2021), and Optmyzr (I’m currently working here).
Connect with me on LinkedIn and Twitter.
Work experience
May 2021 – present
Optmyzr
Content Marketing Manager
My responsibilities:
– Managing end-to-end content marketing — planning the content marketing strategy, creating content for the blog, social media, and video, and optimizing it for SEO, and distribution
– Managing and producing PPC Town Hall (our web show/podcast for PPC marketers) — end-to-end management: preparing the agenda, panelists, post-production, and distribution
– Building relationships with freelancers, PPC experts, and marketers in the industry for partnerships
Dec 2020 – April 2021
Sociohub
Marketing Manager
My responsibilities:
– Managed end-to-end content marketing — planning the content marketing strategy, setting up the blog, creating content, optimizing it for SEO, and building backlinks
– Started a web show called ‘Community Builder Talks’ interviewing some of the best community builders in the industry
May 2019 – Nov 2020
Automate.io
Product Marketer
My responsibilities:
– Managed our content marketing strategy: Includes keyword & topic research, creating high-quality content (short-form, long-form, videos, etc.), and content distribution
– Managed our YouTube channel, social media, and product help docs
Achievements:
– My articles generated over 400 product sign-ups
– Acquired nearly 100 backlinks from guest posts, outreach, and other channels
– YouTube views increased from 8,000 to 200,000; Subscribers from 50 to 1000
July 2018 – May 2019
ThoughtFolks Digital
Digital Marketing Manager
My responsibilities:
Managed and executed the digital marketing strategy of 2 companies (a B2B SaaS company and a university)
Achievements:
Awarded as “Performer of Q2”
Nov 2017 – July 2018
Cronlogy Technologies
Product Manager (part-time)
April 2017 – May 2018
Next Education
Junior Product Manager – Computer Science
My responsibilities:
Managed the development of interactive eBooks for Computer Science (known as ComputerMasti), the first of its kind in India
Oct 2015 – March 2017
Next Education
Digital Marketing Executive
My responsibilities:
Managed Facebook, created marketing videos, webinars, newsletters, whitepapers, and brochures for our products
April 2015 – Sep 2015
99acres.com
Senior Executive – Corporate Sales
My responsibilities:
Sold our ad products to real estate builders and agents
Achievements:
I was the only new salesman (in a total of 5 new salesmen) to achieve targets for the first 2 quarters
Skills
Content (strategy, creation, distribution, and performance analysis)
SEO
YouTube marketing
Interests
Blogging
Anime
Manga
Books
Podcasts
Basketball
Cricket