Blog Posts
-
Minimum Effort, Maximum Impact: 5 Bare Minimum Content Marketing Tips for 2024
It’s that time of the year again. There’s a mix of hope and anxiety in the air. Hope, because the new year means a clean slate that brings a ton of opportunities. And anxiety, because all of those opportunities mean nothing if you don’t show the results. And, as a marketer by profession, I’m committed…
-
Why the IPL (and T20 cricket) is a necessary nonsense
Disclaimer: The opinions in this article are mine, of a purist cricket fan (somebody who prefers the Test and ODI cricket formats over T20). The year was 2011. The date was April 2. We just won the Cricket World Cup with M.S. Dhoni ending the final match against Sri Lanka with a historic six. Sachin…
-
What most people got wrong about RRR’s Oscar win for ‘Naatu Naatu’
I know this is too late to talk anything about the movie, RRR’s Oscar win for the song, ‘Naatu Naatu’. But with my day job and other obligations in life getting in the way, it’s only now that I got the time to reflect on the reaction we got for our podcast episode that I…
-
Get the Fluff Out of Here. Can ChatGPT Solve the Biggest Problem in Content Marketing?
First, some truth. The world of content marketing suffers from a big problem: there’s a lack of original, authentic content. Why? Because creating content consistently is hard. It’s a problem that almost every content marketer or a creator (in the wider creator space) faces sometime or another. I did. And I’m sure you did too.…
-
Bad news, I’m starting a podcast.
What a sad, sad day!…no, nobody died. Why am I even doing this? Anyway, I’m starting a video podcast, I don’t know what to call it, but they’re short videos on marketing. And I’m also starting my website, the one you’re on now. The bad news is that this means there is going to be…
-
What’s the deal with this blog?
I bet you read the title in Jerry Seinfeld’s voice if you’ve ever watched the sitcom, ‘Seinfeld’ before. So what is the deal with me? I am a professional blogger. By professional, I mean I have a degree in procrastination and a knack for avoiding actual work. I am a master at writing about things…